Growing up, the idea of "home" was a fluid concept for me. Born in India, my family and I embarked on a journey that took us across many parts of the United States. From the quiet, rural towns of Mississippi to the bustling streets of Detroit, we seemed to be in a constant state of motion. Each move presented a new set of challenges and opportunities, but one thing remained steadfast: the importance of community.
In every new place we called home, my parents, sister, and I made it a point to seek out the South Asian community. These connections provided a comforting familiarity amidst unfamiliar surroundings. But it wasn't just about finding people who looked like us or spoke the same language. We also opened our doors to non-South Asian neighbors, inviting them to share in our traditions, festivals, and, of course, food. These gatherings became a melting pot of cultures, enriching our lives and those around us.
Looking back, I realize that these efforts were more than just social gestures; they were acts of cultural preservation. By bringing people together, we were weaving a tapestry of shared experiences that celebrated our heritage while embracing the diversity of our new environments. It was through these interactions that I began to understand the power of community in keeping traditions alive.
As I grew older, the desire to facilitate similar experiences for others became increasingly important to me. I wanted to create a platform that not only connected people but also celebrated the rich tapestry of South Asian culture. I pondered over how best to achieve this. Food and clothing stood out as universal languages that bridge gaps and spark conversations. Given my less-than-stellar culinary skills—years later, I still can't get the roti to be perfectly round—I gravitated toward fashion.
Clothing, after all, is a form of expression. It's a way to tell stories without words, to honor traditions while inspiring new ones. South Asian attire, with its vibrant colors and intricate designs, carries a history that deserves to be shared and celebrated. Yet, I noticed that access to these garments was often limited. They were expensive, hard to find, and frequently worn just a handful of times before being tucked away.
This realization propelled me to co-found Zaars. The vision was clear: create an online marketplace where people could buy and sell South Asian clothing with ease. But Zaars is more than just a marketplace; it's a community hub. It's a place where stories are shared, traditions are celebrated, and culture is preserved through the simple act of exchanging garments that hold meaning.
Through Zaars, I hope to recreate the sense of community that was so integral to my upbringing. By connecting individuals from all walks of life, we can foster a deeper understanding and appreciation of South Asian culture. Whether you're rediscovering your roots or exploring new horizons, Zaars is here to accompany you on that journey.
In sharing my story, I invite you to become a part of this evolving narrative. Together, let's continue to weave the threads of community, one garment at a time.
Mittul Patel, Zaars Co-Founder
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